Don’t Forget To Ask Your Website Designer These Questions

April 6, 2011 by admin · Leave a Comment
Filed under: Web Design 

Business owners today take full advantage of the internet through their website.  A website is the face of a company and it is what the public sees often.  It is the greatest form of advertising for small or giant businesses that should not be overlooked.  Having a website has become a need of every business. So if in the past or currently you are placing your business information in the Yellow Pages then you need to have a website. To have one, all you need to do is hire a professional website designer.

A website is a primary means for a business to acquire customers at the same time a service portal for existing customers.  It is also a means of contact between you and your customers as print catalogs and the telephone go the way of the dinosaurs.

Now that you are all set for your first real website or for a big redesign you need to hire a website designer.  Your ultimate goal should be to build a website that serves the needs of your business.  To achieve this goal your website designer may need constructive and meaningful direction from you, as the client.  So as to make sure that your needs will be met you need to ask questions. For sure, you would not hire a new employee without conducting an interview. But for now let us leave the technical details aside. Here are the three questions that you may not have thought to ask a website designer which you should not forget to ask before hiring him.

How would you address our problems?

Needless to say, every business has a problem or encounters a problem.  And most of the time the problem is how to sell more products or services. To one degree or another, your website is incorporated into your sales and customer service structure. Consequently, you have certainly had customer, supplier or internal feedback on its design and information architecture.

A website designer should have numerous good, clear ideas regarding how to help you solve your website problems.  Web designers must be able to provide web traffic statistics as well as conversion goals from previous projects to confirm their work with numbers.

Who will generate or provide content?

Content is a key component of website design that is often overlooked.  A fancy website will mean nothing without content.  More often than not, web design companies are not geared to generate quality content.  As an alternative most of them just reorganize the content you have into the new architecture and design.

So if your website designer or web design company do not have professional writer on staff then you need to hire one.  In case you have a marketing and communications personnel then your website designer needs to work with him or them.  But if you don’t have writers or marketers on staff, getting a freelance writer will do.  No matter how talented your website designer is, do not rely or expect that he can write a good content for you.

How will you address user needs and usability issues?

You website contains two types of information; the information your customers want and the information that you need to tell your customers.

As an entrepreneur, you know your product inside and out.  Of course, you believe that your product is the best choice out there but the problem is you do not have insight into what your potential customers want to know about your business.

In terms of user needs and usability issues, for sure you don’t have no or enough knowledge.  You may think it is best to place navigation on top, or placing a huge “BUY NOW” button would be appropriate.  You may think you have the knowledge yet you probably don’t have it.  You may also think that a web designer who is making amazing flash designs with colorful backgrounds and blurry text might be making some serious art, but actually they are not helping you sell.

A good web design company will carry out user testing and show knowledge of user interface design best practices.  To create the best of both worlds, good interaction design is imperative as this will give your visitors the opportunity to learn what you need to tell them and make it easy for them to find what they need.

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